by admin | Oct 15, 2025 | Social Media
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful...
by admin | Oct 9, 2025 | Social Media
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting...
by admin | Jul 17, 2025 | CRM, Social Media
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social...
by admin | Jun 25, 2025 | Social Media
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks...
by admin | Mar 27, 2025 | Social Media
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,”...
by admin | May 29, 2024 | Social Media
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past couple months – mainly because an influencer told me to. I’m not alone. Today’s shopper doesn’t head to the mall...
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