How to write a CRM RFP (with free template)

CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved,...

CRM for insurance companies: What it does and why it matters

Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer...

CRM deployment: A step-by-step process for growing teams

There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the...

CRM change management: A practical guide for leaders

CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after go-live. The result is a CRM that costs money to maintain but doesn’t...

What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data...

6 best CRMs for wholesalers in 2026

Wholesale businesses require more than a generic customer relationship management (CRM) system. A CRM for wholesalers must support account-specific pricing, large product catalogs, repeat orders, and sales workflows that integrate with inventory and fulfillment...
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