by admin | May 29, 2025 | Product Marketing
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product...
by admin | Sep 3, 2024 | Product Marketing
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are the questions that sometimes keep me up at night. And truthfully, as much as I wish it wasn’t the case, if you fail to...
by admin | May 21, 2024 | Product Marketing
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming...
by admin | May 10, 2024 | Product Marketing
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job...
by admin | Dec 7, 2023 | Product Marketing
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in...
by admin | Oct 20, 2023 | Product Marketing
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you‘re launching something huge, something small, or you’re updating a current offering, you’ll want...
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