by admin | May 16, 2025 | Media Planning
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears. No...
by admin | Apr 24, 2025 | Media Planning
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole...
by admin | Mar 15, 2025 | Media Planning
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and...
by admin | Mar 12, 2025 | Media Planning
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m...
by admin | Mar 6, 2025 | Media Planning
Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV,...
by admin | Feb 18, 2025 | Media Planning
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an...
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