by admin | Oct 26, 2023 | Marketing News
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all...
by admin | Oct 19, 2023 | Marketing News
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces...
by admin | Oct 12, 2023 | Marketing News
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that...
by admin | Oct 5, 2023 | Marketing News
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and...
by admin | Sep 21, 2023 | Marketing News
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted...
by admin | Sep 7, 2023 | Marketing News
In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It’s Finger Lickin’ Good. Latest...
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