by admin | Dec 7, 2023 | Marketing News
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of...
by admin | Nov 30, 2023 | Marketing News
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice...
by admin | Nov 23, 2023 | Marketing News
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served...
by admin | Nov 16, 2023 | Marketing News
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in...
by admin | Nov 9, 2023 | Marketing News
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader...
by admin | Nov 2, 2023 | Marketing News
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the...
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