by admin | Jan 24, 2025 | Content Planning
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to...
by admin | Jan 22, 2025 | Content Planning
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I...
by admin | Jan 21, 2025 | Project Management
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire...
by admin | Jan 21, 2025 | Video Marketing
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in...
by admin | Jan 21, 2025 | Integrated Marketing
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the...
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