by admin | Mar 29, 2025 | The Buyer's Journey
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were...
by admin | Mar 29, 2025 | Uncategorised
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British...
by admin | Mar 28, 2025 | Uncategorised
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects...
by admin | Mar 28, 2025 | Marketing Strategy
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their...
by admin | Mar 27, 2025 | Social Media
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,”...
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