by admin | Mar 12, 2025 | Media Planning
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m...
by admin | Mar 11, 2025 | Uncategorised
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small and medium businesses, the AI landscape feels overwhelming. They don’t need the hype; they need practical help. The reality is that 50% of...
by admin | Mar 11, 2025 | B2B marketing
Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if...
by admin | Mar 11, 2025 | Social Media Marketing
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine their strategies. I don’t know about you, but TikTok stats help me identify opportunities, pinpoint audience behaviors,...
by admin | Mar 11, 2025 | Marketing Trends
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the...
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