by admin | Sep 18, 2024 | Social Media Marketing, Video Marketing
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options...
by admin | Sep 4, 2024 | Video Marketing
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded...
by admin | Aug 16, 2024 | Video Marketing
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was...
by admin | Jul 30, 2024 | Video Marketing
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you must stay on top of video consumption trends. Our annual State of Video Marketing...
by admin | Jul 26, 2024 | Video Marketing
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video...
by admin | Apr 23, 2024 | Video Marketing
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we...
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