by admin | Nov 28, 2024 | Video Marketing
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your...
by admin | Nov 23, 2024 | Video Marketing, Youtube Marketing
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram. According to HubSpot Blog research, YouTube was the most successful...
by admin | Oct 29, 2024 | Video Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the...
by admin | Oct 22, 2024 | Video Marketing
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of the kind of video you’re creating. There is no one-size-fits-all video format—...
by admin | Oct 8, 2024 | Video Marketing
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but...
by admin | Sep 24, 2024 | Video Marketing
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual...
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