The Beginner’s Guide to Brand Pillars

Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has...

How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of...

How Marketers Are Preparing for A Potential TikTok Ban

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some...

The Pros and Cons of AI-Generated Content

The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In...

What is the Metaverse: What Marketers Need to Know

Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in. Soon, we started...
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