by admin | Apr 7, 2026 | Uncategorised
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted. As...
by admin | Apr 1, 2026 | Uncategorised
When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider....
by admin | Mar 31, 2026 | Uncategorised
Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling’s wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its...
by admin | Mar 31, 2026 | Uncategorised
I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol’ marketer like me, AI content optimization was hard at first. Thankfully, I’ve done a lot of the work, so it doesn’t have to...
by admin | Mar 21, 2026 | Uncategorised
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal. In recent years, ChatGPT product...
by admin | Feb 25, 2026 | Uncategorised
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you’ve spent any time in the world of bootstrapped businesses, online startups, or the indie founder community,...
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