by admin | Dec 23, 2021 | Uncategorised
I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day. The first podcast that got me hooked was NPR’s “How I Build This” show on entrepreneurship. Today, I listen to a wide range of podcasts on...
by admin | Dec 23, 2021 | Uncategorised
Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix...
by admin | Dec 22, 2021 | Uncategorised
And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There’s certainly a lot...
by admin | Dec 22, 2021 | Uncategorised
You’ve heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10...
by admin | Dec 22, 2021 | Uncategorised
Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts. In this article, we’ll review common types of email marketing automation, the tools to help you...
by admin | Dec 21, 2021 | Uncategorised
It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this...
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