How to be a Good Leader [Research + Expert Tips]

Good leadership is vital for the long-term success of your organization. Consider, for instance, how there’s a 56% reduction in burnout and 845% greater odds of employee engagement when leaders connect people to purpose, accomplishment, or each other. Good...

How 25 Brands Are Using Instagram Stories

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.  Why could this be? As people are increasingly using social media to research prospective purchases, Instagram serves as an outlet for...

How to Design a Character for Your Brand

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out using the same cheesy images as everyone else, but creating a unique brand character can help distance you from the pack. A brand...

What Marketing Leaders Are Investing in This Year

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
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