by admin | Jan 5, 2022 | Uncategorised
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. Why could this be? As people are increasingly using social media to research prospective purchases, Instagram serves as an outlet for...
by admin | Jan 4, 2022 | Uncategorised
It’s very easy to spot good leadership when it happens. Take, for instance, how an old manager of mine used to ask my advice on business strategy in our weekly 1:1s — and then provide constructive feedback on it. While I might not have recognized it at the time,...
by admin | Jan 4, 2022 | Uncategorised
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you...
by admin | Jan 4, 2022 | Uncategorised
Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out using the same cheesy images as everyone else, but creating a unique brand character can help distance you from the pack. A brand...
by admin | Jan 4, 2022 | Uncategorised
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
by admin | Jan 1, 2022 | Uncategorised
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s...
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