How to Use the Weighted Average Formula in Excel

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this...

30 Google Sheets Shortcuts Marketers Need to Know

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether...

How to Prevent Click Fraud

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are...

How To Improve Your Emails With a Handwritten Signature

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  However, the popularity of email marketing means you have to work harder to stand out among...
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