by admin | Dec 20, 2024 | Uncategorised
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in...
by admin | Dec 17, 2024 | Uncategorised
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped? ...
by admin | Dec 11, 2024 | Uncategorised
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department,...
by admin | Dec 10, 2024 | Uncategorised
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I...
by admin | Dec 4, 2024 | Uncategorised
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier...
by admin | Nov 27, 2024 | Uncategorised
“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere....
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