by admin | Sep 13, 2022 | Uncategorised
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and...
by admin | Sep 13, 2022 | Uncategorised
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
by admin | Sep 13, 2022 | Uncategorised
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from...
by admin | Sep 13, 2022 | Uncategorised
Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing...
by admin | Sep 10, 2022 | Uncategorised
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow. While marketing automation software can help companies increase efficiency by...
by admin | Sep 10, 2022 | Uncategorised
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an...
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