by admin | Apr 4, 2024 | Social Media Marketing
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social...
by admin | Apr 3, 2024 | Social Media Marketing
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics. As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos,...
by admin | Mar 27, 2024 | Social Media Marketing
I get it, fellow marketers — sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. Ultimately, keeping on top of important numbers before your social media...
by admin | Mar 19, 2024 | Social Media Marketing, Social Media Strategy
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist. Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always keeping up with the latest...
by admin | Mar 19, 2024 | Social Media Marketing
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses...
by admin | Dec 20, 2023 | Social Media, Social Media Marketing
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One...
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