by admin | Jan 4, 2025 | Marketing Strategy
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and...
by admin | Dec 31, 2024 | Marketing Strategy
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper...
by admin | Dec 24, 2024 | ai-hidden, Marketing Strategy
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or...
by admin | Dec 4, 2024 | Marketing Strategy
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit....
by admin | Dec 3, 2024 | Marketing Strategy
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took...
by admin | Nov 28, 2024 | Marketing Strategy
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a...
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