by admin | Feb 3, 2026 | Influencer Marketing
At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation. Along the way, I learned that the biggest...
by admin | Jun 19, 2025 | Influencer Marketing
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I’ve proudly held firm in that decision, I did recently create a new account so I could check-in on four of my favorite influencers....
by admin | Dec 18, 2024 | Influencer Marketing
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a...
by admin | Nov 8, 2024 | Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an...
by admin | Dec 13, 2023 | Influencer Marketing
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and...
by admin | Oct 19, 2023 | Influencer Marketing
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram...
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