by admin | Dec 21, 2024 | Content Planning
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content...
by admin | Dec 17, 2024 | Content Planning
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content...
by admin | Dec 13, 2024 | Content Planning
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at...
by admin | Dec 12, 2024 | Content Planning
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business...
by admin | Dec 5, 2024 | Content Planning
I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater would inevitably wipe off a piece of content or three. Fortunately, there are a great...
by admin | Nov 28, 2024 | Content Planning
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing...
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