by admin | Jan 22, 2025 | Content Planning
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I...
by admin | Jan 17, 2025 | Content Planning
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge...
by admin | Jan 15, 2025 | Content Planning
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are...
by admin | Jan 1, 2025 | Content Planning
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room...
by admin | Dec 31, 2024 | Content Planning
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these...
by admin | Dec 25, 2024 | Content Planning
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content...
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