by admin | Jan 15, 2025 | Content Planning
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are...
by admin | Jan 1, 2025 | Content Planning
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room...
by admin | Dec 31, 2024 | Content Planning
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these...
by admin | Dec 25, 2024 | Content Planning
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content...
by admin | Dec 21, 2024 | Content Planning
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content...
by admin | Dec 17, 2024 | Content Planning
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content...
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