by admin | Aug 23, 2025 | Buyer Persona
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by...
by admin | Jul 27, 2024 | Buyer Persona
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because...
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