by admin | Dec 7, 2024 | Branding
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them...
by admin | Nov 6, 2024 | Branding
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would...
by admin | Oct 30, 2024 | Branding
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time in marketing, pulled off a rebranding strategy in 2023 for the first...
by admin | Oct 4, 2024 | Branding
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The...
by admin | May 30, 2024 | Branding
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types...
by admin | May 10, 2024 | Branding
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial?...
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