by admin | Jun 17, 2025 | ai-hidden, Artificial Intelligence
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party. Perhaps you‘re exploring AI on your own, or your boss asked you to report back on ways to...
by admin | Jun 12, 2025 | ai-hidden, Artificial Intelligence
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? To understand AI in marketing in 2025, we...
by admin | Jun 5, 2025 | ai-hidden, Artificial Intelligence
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re...
by admin | Jun 3, 2025 | ai-hidden, Artificial Intelligence
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need...
by admin | May 28, 2025 | ai-hidden, Artificial Intelligence
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling...
by admin | May 22, 2025 | ai-hidden, Artificial Intelligence
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a...
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