by admin | May 1, 2025 | Buyer's Journey in Marketing
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t...
by admin | May 1, 2025 | Facebook Advertising
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform. There’s just one catch — you need a solid Facebook ad strategy in place before you dive in. Otherwise,...
by admin | May 1, 2025 | Advertising
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns. But over the years, I‘ve discovered that free advertising can be just as effective as paid. In...
by admin | Apr 30, 2025 | ai-hidden, Artificial Intelligence
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of...
by admin | Apr 30, 2025 | Social Media Marketing
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that won’t fly. “These...
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