by admin | Jun 13, 2025 | Uncategorised
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and...
by admin | Jun 12, 2025 | ai-hidden, Artificial Intelligence
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically? To understand AI in marketing in 2025, we...
by admin | Jun 11, 2025 | Uncategorised
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle....
by admin | Jun 11, 2025 | Marketing Strategy
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
by admin | Jun 11, 2025 | Images, Social Media Publishing
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched...
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