by admin | Aug 9, 2025 | Buyer Personas
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by admin | Aug 8, 2025 | Business Growth
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing...
by admin | Aug 8, 2025 | ai-hidden, Artificial Intelligence
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter....
by admin | Aug 7, 2025 | Customer Service Tracking Software, Email Design
Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can still flop. I know. I’ve been focused on email marketing for more than 20 years, and I’ve seen the good, the bad, and...
by admin | Aug 6, 2025 | Uncategorised
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer. I am also chronically online, so I’m aware of a lot of the Gen Z...
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