by admin | Oct 31, 2024 | Writing Skills
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Unlike an email, memos typically go out...
by admin | Oct 31, 2024 | Conversion Rate Optimization
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind...
by admin | Oct 31, 2024 | Buyer Personas
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you must know every detail about your audience — their goals, aspirations, pain...
by admin | Oct 30, 2024 | B2B marketing
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely...
by admin | Oct 30, 2024 | Artificial Intelligence
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like...
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