by admin | Nov 20, 2024 | Uncategorised
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my...
by admin | Nov 16, 2024 | Marketing Strategy
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture...
by admin | Nov 16, 2024 | Forms
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool. I’ve reviewed the 11 best online form builders so you can find...
by admin | Nov 16, 2024 | Job Search
I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course of my career.) I always try to tell myself that millions quit their jobs every month. But as a...
by admin | Nov 15, 2024 | Marketing Strategy
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line...
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