by admin | Nov 27, 2024 | Holiday Marketing
The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning trying to figure out this year’s holiday shopping trends. You needn‘t worry; I’ve got you covered with insights from...
by admin | Nov 27, 2024 | Marketing Strategy
To effectively lead a marketing team, you have to know what you’re working towards. Whether your focus is to increase revenue or improve your customers’ understanding of your products, starting with a clear priority helps guide all your efforts in 2025 and beyond. But...
by admin | Nov 27, 2024 | Social Media Marketing
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media...
by admin | Nov 26, 2024 | Content Strategy, SEO
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2...
by admin | Nov 26, 2024 | B2B marketing
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating...
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