by admin | Jan 15, 2025 | Video Marketing
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent)...
by admin | Jan 14, 2025 | Project Management
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you...
by admin | Jan 14, 2025 | Social Media Marketing
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses. But showcasing that to decision-makers isn’t always easy. A great social media...
by admin | Jan 14, 2025 | Ecommerce Marketing
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing. But in most cases, getting an abandoned cart email always rekindles my interest and...
by admin | Jan 9, 2025 | marketing budget
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a...
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