Knowledge Centre

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business.

While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great medium for businesses looking to make the most of visual elements.

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t?

Good leadership is vital for the long-term success of your organization.

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business. 

It’s very easy to spot good leadership when it happens.

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach.

Have you ever searched stock image websites and thought, None of these truly represent my brand?

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what’s proven to work — which tends to look different from company to company.

“Business is personal — it’s the most personal thing in the world.”

Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.

The good news: Learning how to create a pivot table in Excel is much easier than you might’ve been led to believe.

If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you.

With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan.

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle.

Great marketing copy doesn’t just sell a product, it builds a connection with the audience. The beauty of proper messaging is that by communicating either the benefits or features of your product or service, you can tell customers what they need to know in a clever, concise way.

Floors. Ceilings. Bathroom stall doors. These are just a few of the places you’ll find QR codes. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.

If you use Instagram, you might have seen the phrase “link in bio” before.

Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering the aisles until you found what you needed.

Keep it simple, stupid.

We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

Branding is tough.

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.

Instagram hashtags are powerful. 

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.

Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time.

Before hiring the right person for the job, you need to decide how you’ll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage.

Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.

I’m always inspired by the creativity that goes into YouTube banners, but if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck!

I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.”

Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy.

Would it be correct to assume a major part of your marketing strategy today is digital? Probably.

Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.

What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments.

But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar.

I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day.