Knowledge Centre

Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.

List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.

Every year I create vague New Years resolutions, but this year I decided to try something different. 

It’s well established that video has been one of the breakout trends in the marketing world for the past decade.

The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.

Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?

Every day there’s something new on social media.

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them.

2021 was a big year for the HubSpot content team.

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.

Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.

Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe.

According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.

Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.

Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.

Today, your Instagram profile is like a mini-version of your website.

AI writing tools have come a long way since spellcheck.

Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.

The world around us is constantly changing — it only makes sense that the marketing world does too.

Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.

Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.

Google Sheets templates help you create better spreadsheets while saving you valuable time.

A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.

When it comes to building a memorable brand, it’s all about consistency. Like when you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.

When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey.

You need an email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.

No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.