Knowledge Centre

In 2021, Instagram reported over 500 million users viewed Stories. 

While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.

INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.

According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through.

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.

Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might.

A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing.

Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.

The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022.

I’m willing to bet that today, the typical campaign at any brand uses a media mix.

As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience.

Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese.

The truth is, keeping up with marketing trends could be a full-time job.

Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.

In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down.

Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason.

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.

Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.

Sometimes, commercials really get me.

If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.

Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit.

The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity.

When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are.

Your website inspiration journey starts here.

If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name.

Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”