Knowledge Centre

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator.

Instagram is an undeniably powerful tool for businesses.

If someone asks you to list a few marketing goal examples, could you?

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?

On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.

Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?”

I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.

One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.

What comes to mind when you think of SEO?

Before you decline a job offer, ask yourself some key questions:

Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle.

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.

Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.

Accomplishing your goals is an incredibly gratifying feeling.

When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.

Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.

But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.

Adding your location on Instagram is often an underrated feature for brands.

Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”

The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve.

In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees.

With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.

I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos.

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve.

Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard.

Imagine it’s 2005, and a small drinkware business opens up in the center of town. Although they have a simple website to provide store information and field online inquiries, their collection of customized mugs, shot glasses, and more continuously grow in popularity due to loyal customers and word of mouth.

Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up.

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.

Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line.

Whether you’re sending out cold emails all day or drafting up campaigns and proposals, it’s tedious to spend time pouring over grammar. You can waste precious time deciding if you’re supposed to be using ‘affect’ or ‘effect’ or if you’ve used the word ‘very’ too many times. Instead, finding the best grammar checker for your work can automate this task and boost your productivity.

No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?

Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness.

You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a recall, a security breach that leaves our customer’s data vulnerable, or violence or disasters in the workplace, bad things are bound to happen at some point.