Knowledge Centre

Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.”

Asking “How is everyone?” at the beginning of every meeting isn’t always the best way to encourage team bonding. Sometimes, having a fun ice breaker can aid in that connection.

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?

Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team.

Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.

If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right?

When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.”

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.

It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high.

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.

Instagram is a top-rated app, with more than 1 billion global monthly active users.

Products are never just products, right?

Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses.

Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch.

If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.

Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.

Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor.

Finding qualified candidates to fill your open positions can be challenging. Job posting sites claim to make the process easy by connecting you with hundreds if not thousands of potential employees. But having such a large pool of candidates can be overwhelming.

One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

It doesn’t matter how awesome your e-book is if no one can download it.

In 2021, Instagram reported over 500 million users viewed Stories. 

While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.

INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more.

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.

According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.

Practicing good inbound marketing means sending emails to people who actually want to hear from you.

But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through.

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.

Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might.

A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.

There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics.

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing.

Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.