Knowledge Centre

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken.

HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.

If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram?

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.

So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.

You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…

One of the most valuable functions in Google Sheets is the “IF” functions.

Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business.

You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time.

Do you take a good, hard look at your team’s marketing strategy every year?

According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.

It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.

Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact.

Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.

Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before.

And then something happened, and you need to pivot your content.

The interview question, “What makes you unique?” is not an opportunity to confess weird habits or odd quirks. It’s a chance to provide the interviewer with insight into how you’d be the best candidate for a role, while proving you’re someone who can think on her feet.

Keeping track of SEO trends is like hitting a moving target.

As we continue to progress into the digital age, a new era of the internet is emerging: web3.

Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.

Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in.

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.

Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts.

Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen.

Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research.

Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.

Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue.

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.

To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar.

Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.

91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them?

Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue.

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. 

Oprah. Dave Ramsey. Seth Godin.

Henry Ford’s quote, “If everyone is moving forward together, then success takes care of itself,” is one of my personal favorite quotes on teamwork. 

A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.