Knowledge Centre

There’s something every single company needs to operate, regardless of the industry or product, and that’s people.

When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?

One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter.

With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads.

Discover the top email newsletter software to help you do just that.

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company.

For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews.

Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you.

If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone.

Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.

At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.

A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives.

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.

When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in.

There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success.

Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send.

Whether you’re managing thousands of blog posts or a few dozen articles, you know that it’s imperative to have an editorial calendar to keep track of it all.

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

It’s never easy notifying someone that they didn’t get the job.

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.

I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn.

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.

So, you want to learn how to program. Honestly, great choice — pursuing software or website development is a challenging but highly rewarding career path.

In 2022, it’s clear that Instagram is no longer just a photo-sharing app.

Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting.

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time?

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. 

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.

Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.

Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.

Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities.

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.