Knowledge Centre

Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team’s goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we’ve put together a breakdown of the kind of conduct that leaders should exhibit.

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

There‘s much more to email campaigns than drafting up some copy and hitting send.

Worry often comes along with the excitement of a new job. What if you can’t adapt to new people, processes, and team-wide dynamics quickly enough to make a great impression?

If you’re leaving your job, you’re not alone.

The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work.

Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.

Workplace culture and strong internal relationships are undeniably critical for your company’s long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates.

Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they’ve invested time and energy into your professional development.

If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.

On-page SEO has the power to bring countless new visitors — and customers — right to your website.

Last week, HubSpot wrapped up the third annual World Certification Week – a global virtual event where learners and peers from all around the world connected and grew by dedicating time to their professional development.

Think of every group project you’ve been in – whether in high school, college, internship, or other.

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income.

Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.

One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“

Pinterest marketing is incredibly effective. 

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.

To understand the importance of resilience in the workplace, let’s start with an example.

Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.

If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3.

Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world.

The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup.

Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?

As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies.

What do you do when you have a question or want to find something? Quickly.

If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.

According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021.

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?

College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. 

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs).

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?”

It’s “for every dollar I spend, how much do I get back?”

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.

It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint.