Knowledge Centre

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands.

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen.

Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

Remember when we used to wake up bright and early and commute to the office five days a week?

Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish.

YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.

With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for.

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.

There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?

Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more.

You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback.

Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer.

Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users.

Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose.

It’s no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram’s 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts.

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts.

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it.

As of January 2022, HubSpot has 5,900 global employees.

Marketing your nonprofit can be challenging.

According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role.

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies.

As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends.

You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.

We’ve all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression.

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place.

That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions.

Somewhere like Google.

Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly.

Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits.