Knowledge Centre

The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site.

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together.

Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become.

Ever wonder what sets successful businesses apart from those organizations that struggle year after year?

In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok.

It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.

Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc.

Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire.

Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally.

Remember when social media was all about keeping up with your friends and family?

In 2022, video is more important to consumers than ever before.

The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does.

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator.

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands.

Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen.

Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it.

Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets:

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

Remember when we used to wake up bright and early and commute to the office five days a week?

Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish.

YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike.

With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for.

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.

There’s more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?

Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads.

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we’d rather not spend time on, the work we don’t want to mess up with human error, customer interactions that require instant responses – and so much more.

You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback.

Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer.

Did you know TikTok is the most engaging social media app with an average user session of almost 11 minutes? Now add to the mix a staggering 1.2 billion monthly users.