Knowledge Centre

Keep it simple, stupid.

We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030.

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following.

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.

Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue.

Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story.

How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.

Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function.

Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action?

If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast.

If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place.

I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods.

If you’ve watched the news recently, it seems that the possibility of a recession has captured everyone’s attention.

Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs.

According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand.

Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you.

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that.

Your website inspiration journey starts here.

The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked.

Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.

Did you know that the first video published on YouTube was only 18-seconds long?

If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule.

YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.

To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel.

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance.

In the early days of YouTube, there weren’t a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute.

Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests.