Learn about the latest industry trends
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As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic.
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As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing.
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The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing works across different verticals.
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed.
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left holding the bag.
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations.
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?
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Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web.
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer.
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first updates on Instagram.
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There’s a challenge brewing for businesses everywhere.
Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI.
Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for years, and it’s about time social media and SEO unite.
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist.
A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes.
Choosing the right AI project management tool for your team can help you save hundreds (even thousands) of dollars per year.
I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to pulling together a full ebook design: layout, flow, and visuals, that’s not exactly my forte.
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others vent their frustrations and feed the frenzy.
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun as you’d imagine.) Sitting on my desk at the time — dog-eared, tea-stained, salsa-splotched — was a multi-page document I treated like sacred scripture: the spam trigger word list.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates.
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google.
It’s time to drop the baggage around the word “influencer.”
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other arguing that AI can never match human creativity.
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I’ve never heard of promoting a product I’d never buy. I’m not the brand’s target audience, and that brand is missing out by not understanding who to market their product towards.
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly” website and still rank well in search.
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone.
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)