Knowledge Centre

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge.

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy.

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers.

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google.

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with?

It’s almost here…

Thanks for your interest in our upcoming Executive Leadership Report and its corresponding pillar, “Act Like a Leader, Think Like a Leader: Data from 300+ Marketing Directors on How to Take Your Team to the Next Level“.

For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone.

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.

Wondering how Instagram’s new Collab feature works? We’ve got you covered.

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online.

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users.

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few.

Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software.

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing.

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your campaigns.

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales.

With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say they’ve landed a job. And personally, if I’m really into an event and I’m feeling super energetic, I love to network. But I don’t always feel so peppy. Then what?

Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task.

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds.

The digital marketing landscape is always evolving.Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.

When setting up a paid Facebook ad, there are a lot of boxes to be checked.

Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was.

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered.

An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos.

The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs.

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.

If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.

Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery.

Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness.

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site.

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos.

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy.

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done.