Knowledge Centre

In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits.

As of 2022, there are 2.91 billion active monthly users on Facebook, making it the most-used social media platform globally. Learning how to promote your business on Facebook can help you grow your customer base.

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy.

Service level agreements (SLAs) are one way to create synergy between your team and your customers, as well as between internal departments. Even your IT department has a help desk SLA when tech issues arise.

78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms.

There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help.

There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 

Running your own business can be a great career choice for people living with long-term disability or health condition.

Growing on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating.

To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.

Let’s dive into the best tips and tricks to grow your TikTok.

Looking for some new leadership podcasts to check out? We’ve got you covered.

To effectively lead a marketing team, it’s imperative you know your top goal.

Every marketer faces different challenges.

Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature.

Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way.

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.

Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities!

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.

Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle.

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy.

Oftentimes, marketers focus heavily on Google when vying for traffic.

The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. 

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.

If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates.

Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” 

Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience.

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks.

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend.

Believe it or not, TikTok users aren’t opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself.

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I’m met with several new tools and features to create, organize, and promote my content.

As a marketer, you likely deal with data in some form on a regular basis. So, how is data deduplication relevant to you?

Are you feeling anxious about your job search? You’re not alone. The competition for jobs is fierce and the search can be grueling.

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge.

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy.

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers.