Knowledge Centre

The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue.

If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.

As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track.

Are you planning a virtual event and not sure which platform to use?

So you have a great product, created an excellent offer, designed your landing page, and you’re fired up to attract customers. Sounds like a winning plan, except that a core element for lead generation is missing — web forms.

Running an A/B test can have a noticeable impact on the performance of your marketing campaigns. However, for accurate data, you need to make sure you have the right A/B testing sample size.

Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?”

In many ways, marketing leadership has never been harder.

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release.

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.

The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.

Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it’s important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.

Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives.

Social media is an undeniably powerful channel for marketing in 2022. These social media report examples can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you perform against those goals.

In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits.

As of 2022, there are 2.91 billion active monthly users on Facebook, making it the most-used social media platform globally. Learning how to promote your business on Facebook can help you grow your customer base.

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy.

Service level agreements (SLAs) are one way to create synergy between your team and your customers, as well as between internal departments. Even your IT department has a help desk SLA when tech issues arise.

78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms.

There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help.

There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 

Running your own business can be a great career choice for people living with long-term disability or health condition.

Growing on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating.

To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.

Let’s dive into the best tips and tricks to grow your TikTok.

Looking for some new leadership podcasts to check out? We’ve got you covered.

To effectively lead a marketing team, it’s imperative you know your top goal.

Every marketer faces different challenges.

Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature.

Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way.

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.

Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities!

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies

TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.