Knowledge Centre

As a business, you likely run marketing campaigns all year round.

As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.

But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.

Which generation do you think is the hardest to reach with marketing content?

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.

As a result of the pandemic, there’s been a shift in recent years to virtual conferences.

As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.

In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated?

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?

I’d venture to guess you get tons of emails in your inbox every day.

From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email?

When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?

We’ve entered the era of purpose.

With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs.

The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.

Marketers and third-party cookies — can you name a better combo?

With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line.

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal.

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time.

One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. Fortunately, there are many practical, productive tips to help anyone reach their goals, whether they work from home or in an office.

Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world.

Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible?

As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?”

The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. 

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. 

If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone?”

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time.

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

The marketing world moves at the speed of light.