Knowledge Centre

Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity.

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can’t help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar!

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster video that’s sure to rake in hundreds—maybe thousands—of views.

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky.

Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar.

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.

Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch.

What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. 

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters.

Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.

From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.

Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization.

Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand.

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.

If you’re a marketer, it’s likely been a very – odd – Q4!

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

As a business, you likely run marketing campaigns all year round.

As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website.

But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.

Which generation do you think is the hardest to reach with marketing content?

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.

As a result of the pandemic, there’s been a shift in recent years to virtual conferences.

As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.

In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated?

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?

I’d venture to guess you get tons of emails in your inbox every day.

From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email?

When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?

We’ve entered the era of purpose.

With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs.

The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself.

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.

Marketers and third-party cookies — can you name a better combo?

With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line.