Knowledge Centre

Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible?

As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?”

The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. 

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.

If the subject line of an email is the attention getter, then the signature is the lasting impression you make on the reader. 

If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn’t find the IGTV feature! I remember thinking, “Is IGTV gone?”

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time.

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

The marketing world moves at the speed of light.

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.

The creator economy is built around influencers and their audiences.

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.

Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.

A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore.

As marketers, we know first-hand the importance of using effective software.

With thousands of Instagram marketing tools to choose from, how do you know which ones you need?

When it comes to branding, one of the most important aspects is creating a brand character. This is the personality that represents your company. It can be helpful to think of this as an actor who plays your company’s role in all marketing materials and communications.

Have you been tasked with the job of creating a request for proposal, or an RFP?

Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can also serve as a way to raise awareness of a cause and drum up interest among donors. 

This time each year, nature – as well as marketing – slows down as we head into colder seasons.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.

Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals.

Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.

Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion.

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape.

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.

Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?

So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form?

Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?