Knowledge Centre

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you.

Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information.

In 2022, the marketing world continued to evolve.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.

Reputation management happens on online review sites, social media, and in the news.

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives.

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere.

I get it, fellow marketers —sometimes, you just need the numbers.

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users.

Google Sheets templates help you create better spreadsheets while saving you valuable time.

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales.

Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products.

There’s no two ways around it: Social media is hard.

The Super Bowl teaches us a lot about healthy competition each year — but we don’t always see it play out on the football field.

Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future.

Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen.

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.

Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.

Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for marketing. Okay, that last one might be a little out of place, but you get the point.

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT.

86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.

Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.

In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist.

Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share.

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.

I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure it’s right for me.

For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.